- S2383- number of customers are completing evaluations. 5000 retail products contain splenda/sucralose
- may select next sucrose enhancer (targeted for beverages) candidate in 2011
- fructose program have achieved taste POC w/ potential enhancers
- looking for both natural enhancers (they don't usually mention this, usually just talk about new natural sweeteners that would compete w/ stevia, ie) and natural high potency sweeteners- this effort has been ongoing about 1 yr
- bitter blockers- 2 unnamed partners, hope to say more as go thru this year
- salt- investing considerable resources in this pgm
- US and canada combined represent $12b sucrose mkt
- 50 new patents issued 2010
- salt- goal is to ID receptor and achieve taste proof of concept (POC)
- q&a:
- either there were none or not webcast